John Baker is one of the world’s most influential managers and negotiators with over 25 years experience in the sports industry. His professional contacts include players, national teams, governing bodies and media, and with global conglomerates seeking brand endorsement from celebrity sports stars.
John set up Baker Sports Management in 1997, a consultancy that manages sports professionals throughout their entire career – even when they’ve stopped competing. His experience in negotiating high-profile contracts and broadcasting rights, and his ability to maximize commercial opportunities for both sponsors and clients, leaves him unrivaled in sports management.
John has built hundreds of successful sports careers for footballers, rugby players, athletes and TV and radio presenters. He has now built his own team of experienced consultants that support some of Ireland’s most celebrated sports professionals.
John’s business philosophy is simple: to provide a completely one-to-one service to sports stars carried out with professionalism and integrity. It’s this global reputation for going ‘one step beyond’ for all their clients that keeps the BSM team at the forefront of sports management in Ireland today.